FREE Trial Offer!
Syntec's new MouseTracker software links your website visitors with their telephone enquiries & sales, for true analysis of online marketing spend and customer website behaviour even when completion is offline.
Where enquiries or sales are made by phone after a customer's visit to your website, it has not previously been possible to connect the original online advertising and associated costs to the call with sufficient detail. And as the caller's website session is invisible to your contact centre agent, they must spend unnecessary time assessing customer needs, leading to a longer call then necessary and increased call centre costs.
By dynamically replacing the telephone number or product code on your website for each separate website visitor, MouseTracker can create the link between individual customer web sessions and their resulting telephone call to your contact centre. This can give call centre agents real time visibility of what the caller has been doing online immediately before (and during) the call in a simple graphical display. Real time tracking data can be delivered at both individual caller level and also in aggregate, for marketing analytics (on keywords and referrers), Search Engine Optimisation and rationalisation of online marketing spend.
Key features at a glance
- Real time prospect/customer information delivered to both call agents and marketing managers.
- Precise measurement of online advertising performance and ROI even for enquiries and sales which come through by telephone.
- Detailed visibility and reports on search terms/ keywords used to link to your site and within your site.
- Agents can see website behaviour alongside previous call history and notes.
- Real time manipulation of the customer's view of a web page
- Works with first party cookies for wide browser acceptance
- Async loading - will not slow down your website
- Web based agent screen - nothing to install
- Software as a Service model (SaaS) - no maintenance required
For more information including the FREE Trial offer to try out the 'Referrer level' of MouseTracker click here.